You will be given the opportunity now and then (through a player’s action button) to release media stories about the player. Players who have a high professionalism rating and have been playing poorly of late will react in a positive manner to criticism whereas players who are temperamental or lazy will resent any public criticism coming from your corner. Almost all unfair criticism on your part will result in a player becoming unhappy. Releasing a positive news story can have a good effect on a player’s morale or even the squad’s or fans’ morale if you congratulate the club captain, a top goalscorer or the fans’ favourite player. As with most things however, the more you play the game, the sooner you will find out which footballers will clash with your own managerial personality and which ones will love you as the greatest manager of all time. A word of warning however, once you discover who’s got it in for you, avoid them!